On September 23, California Gov. Jerry Brown signed SB 568 into law, a bill that gives minors in California the right to require that Internet companies delete content posted online by the minors.  This concept is sometimes referred to as an online “eraser button.”  The law takes effect Jan. 1, 2015.

The law does not give minors the right to require removal of content not posted by them.  So, a minor could not require deletion of embarrassing comments or photos posted about the minor by someone else.  Also, while the content must be removed from companies’ websites, companies are not required to remove the content from their servers.

The bill also prohibits companies from marketing and advertsing certain products and services to minors, including alcohol, tobacco, firearms, ultraviolet tanning, lottery tickets, tatoos, drug parephanalia and more.