Due to an exponential growth in the investment in female health and wellbeing, Forbes and Dealroom reported that 2023 saw 1.14 billion USD raised collectively across 120 deals in ‘FemTech’. The phrase refers to technology products and services that help to solve the health needs and concerns suffered disproportionately or
Continue Reading FemTech and the use of AIwomen in tech
Formula 1’s NFTs: A new era in ticketing and digital technology
By Naomi Ross & Sara Jenkins on
Formula 1’s largest ticket operator, Platinum Group, made a ground-breaking move in the auto-racing industry by introducing NFT ticketing for their upcoming events, starting with the Monaco Grand Prix earlier this summer. This movement follows in the recent footsteps of other industries and companies by exploring opportunities in the digital…
Continue Reading Formula 1’s NFTs: A new era in ticketing and digital technologyThe Connected Consumer: Top Tips for Social Media Campaigns
By Linzi Penman on
Posted in Social Media & Social Networking, Women in Tech
With over three billion people around the world using social media every month, it is no surprise that businesses are driving marketing spend towards social platforms to help them connect with their consumers, increase awareness about their brand, and (importantly) boost leads and sales.
DLA Piper recently hosted an event…
Continue Reading The Connected Consumer: Top Tips for Social Media Campaigns