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What is Offer and Order Management (OOM)?

For the airline industry there are certainly exciting times ahead. We are at the precipice of a profound ideological and technical transformation, seeing a shift from fragmented legacy systems, towards a modern airline retailing model that will operate closer to other traditional retailing

Continue Reading Navigating the complex pathway to Modern Airline Retailing and Offer and Order Management


The European Commission (Commission) adopted its long-anticipated guidelines on the scope of obligations for general-purpose artificial intelligence (GPAI) models under Regulation (EU) 2024/1689 (AI Act) (Guidelines) on July 18, 2025. The Guidelines closely follow the publication of the Commission’s and AI Office’s GPAI Code of Practice (Code), which outlines several

Continue Reading European Commission publishes guidelines on obligations for general-purpose AI models under the EU AI Act


The European Commission published its General-Purpose AI Code of Practice (Code) on July 10, 2025, after a long drafting process that was originally intended to conclude in May 2025. The development of the code was facilitated by the European AI Office, and involved nearly 1,000 stakeholders, including academics, model developers

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Bob Dylan famously asked, “How many roads must a man walk down, before you can call him a man?”. The power of the question is that there is no answer – and comparing the tribulations of one person’s journey through life to another’s defies any attempt at simple quantification. 

In

Continue Reading How many neurons must a system compute before you can call it AI? Unpicking the guidelines on the AI Act’s definition of artificial intelligence

If hearing the word “prohibition” brings to mind the moonshine, speakeasies, and bootleg liquor of 1920s America, you’re not alone. It conjures images from ‘Boardwalk Empire’ or ‘The Untouchables’.  But today’s prohibition isn’t about gin or whiskey – it’s about AI. With the EU’s new “prohibited AI” rules in force

Continue Reading A new prohibition era for AI: why you could be ‘bootlegging’ banned tech

On 25 March 2024, the Cabinet Office published Procurement Policy Note (PPN) 02/24: Improving Transparency of AI use in Procurement.  This PPN provides guidance on the use by bidders of Artificial Intelligence in public procurements and in the delivery of government services.  In particular, it highlights the need for

Continue Reading AI in Public Procurement: Procurement Policy Note (PPN) 02/24 (Improving Transparency of AI use in Procurement)

The sci-fi fascination with AI is well established, long in the tooth and a lazy way of looking at the opportunities (and moreover the threats) presented by AI. But perhaps these once-fantastical ideas are rapidly becoming technological reality. That legislators, including the UK’s House of Lords, are looking seriously at

Continue Reading Building a smarter smartbomb: The Government responds to the House of Lords AI in Weapon Systems Committee

While much attention has been paid to the finalisation of the EU’s AI Act in recent weeks, developments in AI continue at a frenetic rate. On 2nd February 2024 the House of Lords Communications and Digital Committee (HoL) published its report on large language models (LLMs

Continue Reading Who’s been regulating my AI?: Goldilocks and the House of Lords Report on LLMs and Generative AI

On 22 November, Lord Holmes of Richmond (Conservative) introduced the Artificial Intelligence (Regulation) Bill (“Bill”) into the UK’s House of Lords. Introduced against a backdrop of rapid advancement in international regulatory development targeted at artificial intelligence (“AI”), it is interesting to see a Private Members’ Bill

Continue Reading UK House of Lords introduce bill setting the stage for AI regulation